Institute of Leadership Entrepreneurship and DevelopmentOnline Public Access Catalogue (WEBOPAC)
Customer relationship management : emerging concepts, tools, and applications / / edited by Jagdish N. Sheth, Atul Parvatiyar & G. Shainesh. -
New Delhi : Tata McGraw Hill, c2001.
/ Customer relationship management / Relationship marketing / Management textbook / Textbook /
* Parvatiyar , Atul, ed.Shainesh, G., ed.