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Institute of Leadership Entrepreneurship and Development
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Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom

By: Perry, Alycia.
Material type: materialTypeLabelBookPublisher: New Delhi : Tata Mcgraw Hill, 2003Description: 228.ISBN: 9780070532854.Subject(s): Brand managementDDC classification: 658.827
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Books Books Institute of Leadership Entrepreneurship And Development - Library
BK 658.827 PER(BEF) (Browse shelf) Available 3339

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