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Institute of Leadership Entrepreneurship and Development
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Services marketing : integrating customer focus across the firm / Valarie A Zeithaml

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Material type: materialTypeLabelBookPublisher: New Delhi : Tata Mcgraw Hill, 2003Description: 668.ISBN: 9780070530423.Subject(s): Service marketingDDC classification: T 658.8
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Books Books Institute of Leadership Entrepreneurship And Development - Library
BK T 658.8 ZEI(SER) (Browse shelf) Available 3425

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