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Institute of Leadership Entrepreneurship and Development
Online Public Access Catalogue (WEBOPAC)

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Repositioning : marketing in an era of competition, change and crisis / Jack Trout with Steve Rivkin

by Trout, Jack | Rivkin, Steve.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata Mcgraw Hill, 2010Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.8 TRO(REP)] (1).
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No money marketing : from upstart to big brand on a frugal budget / Jessie Paul

by Paul, Jessie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata Mcgraw Hill 2009Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.8 PAU(NO)] (2).
Lessons from a chief marketing officer : what it takes to win in consumer marketing / Bradford C. Kirk

by Kirk, Bradford C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, 2003Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.8 KIR(LES)] (1).
Instant cashflow / Bradley J.Sugars

by Sugars, Bradley J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata Mcgraw Hill, 2007Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.8 SUG(INS)] (1).
E-commerce : the cutting edge of business / Kamalesh K. Bajaj ; Debjani Nag

by Bajaj, Kamalesh K | Nag, Debjani.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata Mcgraw Hill, 1999Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.8 BAJ(ECO)] (1).
The big book marketing : lessons and best practices from the world's greatest companies / edited by Anthony G Bennett

by Bennett, Anthony G [ed.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, 2010Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.8 BIG] (1).
Emotion marketing : the hallmark way of winning customers for life / Scott Robinette and Claire Brand with Vicky Lenz

by Robinette, Scott | Brand, Claire | Lenz, Vicky.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, 2004Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.8 ROB(EMO)] (1).
Marketing information products and services : a primer for librarians and information professionals / edited by Abhinandan K. Jain ....[et.al]

by Jain, Abhinandan K [ed.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata Mcgraw Hill 1999Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.8 MAR] (1).
Guerrilla social media marketing : Jay Conrad Levinson ; Shane Gibson hundred weapons to grow your online influence, attract customers and drive profits

by Levinson,Jay Conrad | Gibson, Shane.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2010Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.8 LEV(GUE)] (1).
Trout on strategy : capturing mind share conquering markets Jack Trout

by Trout, Jack.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2004Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.401 2 TRO(TRO)] (1).
Market leadership strategies for service companies : creating growth, profit and customer loyalty / Craig Terill

by Terill, Craig | Arthur Middlebrooks.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2000Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.8 TER(MAR)] (1).
Marketing management : Rajiv Lal, John A.Quelch & V. Kasturi Rangan text & cases

by Lal, Rajiv | Quelch, John A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education 2010Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: T 658.8 LAL(MAR)] (2).
Sun Tzu strategies for marketing : Gerald A. Michaelson with Steven W. Michaelson twelve essential principles for winning the war for customers

by Michaelson, Gerald A | Michaelson, Steven W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.8 MIE(SUN)] (1).
IMC the next generation : Don Schultz ; Heidi Schultz five steps for delivering value and measuring returns using marketing communication

by Schultz,Don | Heidi Schultz.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2004Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.8 SCH(IMC)] (2).
Marketing / Michael J. Etzel ....[et.al]

by Etzel, michael J | .

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw hill C 2007Availability: Items available for loan: Institute of Leadership Entrepreneurship And Development - Library [Call number: 658.8 ETZ(MAR)] (4).
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